Business Connecting & Growing


Only dust comes naturally. Business usually doesn't.

Linda Bliekendaal and Masha Hennequin have been working together for about 10 years. Linda has been building business relationships for 12 years. Masha is a partner at Improven and has been responsible for Sales for many years. They share a vision and approach and join forces in marketing and sales training. The trainings are interactive and delivered with humour. They do not run through a packet of sheets but stimulate your creative thinking skills... After a training course, you are truly inspired and can start working on your own with lots of learning experiences.


Purpose: To take participants through a proven effective vision of acquisition. Insights, terminology, tips, trics and tools. You learn to come to the table meaningfully and with respect for the other person and to stay in a way that suits you.

  • What exactly is 'acquisition' and what do we think of it?
  • The value of a conversation
  • Who are your relevant interlocutors and how do you find them?
  • How do you carefully build relationships with interlocutors and gatekeepers?
  • What is your message and what's in it for him / her?
  • Do's & Don'ts
  • Dealing with perceived rejections and limiting beliefs
  • The importance of good reporting, also in light of the AVG
  • Role plays, cases, discussion

Purpose: Ultimately, business is awarded if there is trust. How do you create that trust? In this training you learn how to be a valuable discussion partner by finding a healthy balance between listening (with genuine interest) and sending, asking questions and offering solutions, thinking along and 'selling'.

  • Perception of Selling
  • Personal Branding
  • Pitch
  • Interview techniques
    • Sending vs. asking
    • Behaviour types - spotting & responding
    • Relationship approach: how to get to a conversation?
    • Communication levels
  • Stages in the customer conversation
  • Role plays, riddles, videos, cases

Depending on needs and wishes, these training sessions can be followed up by targeted 'coaching on the job', giving a participant direct feedback on practical experiences and how to further optimise the personal approach for maximum effect.

This workshop uses Jung's behavioural typing, expressed in the colours Red, Yellow, Green & Blue. Each colour represents a behavioural type. The behaviour resulting from these colours and thus preferences determines how we think, communicate, cooperate, lead, educate, etc. Everyone is different. Everyone is unique. Everyone has their own take on situations. How beautiful is that! "Cherish the Birds of Paradise!"

Purpose: One person is creative and the other factual. Person A reacts rationally and B emotionally. C watches the cat out of the tree where another, person D, immediately spouts ideas and gets to work. It is precisely this diversity in behavioural types that makes us complement each other and strengthen each other as a group. But then it is important to know and recognise these types. During this workshop, we will learn in a simple colour language - who you are and which colour(s) suit you best. When you know which preferred colour you and your colleagues are, you can work together more effectively.

We engage with ourselves and each other, play with proverbs and literally hold up a mirror to each other.

Our strength

"We are women of practice. Every day, we too are in contact with our market and our target group. We experience success and are happy to share our success factors. Yet sometimes we too experience rejection. This cannot be otherwise in the Sales profession. Knowing that a 'no' is almost always temporary and rarely personal, we carry on with our heads held high and a smile on our faces. After all, it is often a matter of timing, prioritisation, respect for other lines of communication and full agendas. We keep each other on our toes and adjust our (joint) message with great regularity. Sales is always tailor-made. During the training sessions, we use sparkling examples and cases from our own practice and preferably from the practice of the participants.