Virtual Reality - Retail Redefined

On 12 June 2018, Improven is hosting its annual Retail CFO RoundTable. And with a refreshing topic: Virtual Reality within Retail.

Shopping from the couch is now commonplace but why not also walk through showrooms virtually, taste the atmosphere and see furniture or clothes in a different combination or arrangement? It is all possible! Within the retail sector, virtual reality seems to have a great future. More and more retail companies are applying VR options in their shops to enrich the customer experience. They are also developing applications that consumers can use at home. To top it off, retailers are using VR technology to optimise the layout of their shops and within them the assortment.

Especially for this session, we have Niels Batstra, CFO ai. of PixelPool asked to inspire us. The Hague-based PixelPool offers digital retail solutions through the use of the latest 3D and virtual reality techniques. It helps its customers save costs and time, while enhancing brand perception. This puts them at the forefront of the innovation caravan within the apparel and retail industry. Together with Jan Torringa, COO, they let us experience what Virtual Realty means in the market relevant to them. The glasses are ready!