{"id":6173,"date":"2023-07-09T20:30:50","date_gmt":"2023-07-09T18:30:50","guid":{"rendered":"https:\/\/www.improven.nl\/?page_id=6173"},"modified":"2023-07-09T20:32:28","modified_gmt":"2023-07-09T18:32:28","slug":"personas-2","status":"publish","type":"page","link":"https:\/\/www.improven.nl\/nl\/personas-2\/","title":{"rendered":"PERSONA\u2019S"},"content":{"rendered":"<div class=\"row\"  id=\"row-656800541\">\n\n\t<div id=\"col-632361685\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n\t<div id=\"text-1338009776\" class=\"text\">\n\t\t\n<h2>PERSONA\u2019S<\/h2>\n\t\t\n<style>\n#text-1338009776 {\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding1.png\" alt=\"\" width=\"13\" height=\"16\" \/><strong><span style=\"color: #023b7e;\"> Omschrijving<\/span><\/strong><\/p>\n<p>Een persona is een gedetailleerde, realistische beschrijving van je gebruikers of klanten. Een persona wordt gecre\u00eberd door karakteristieken (gedrag, motivatie) van vergelijkbare mensen samen te voegen. Je kunt meerdere persona\u2019s hebben!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding2.png\" alt=\"\" width=\"15\" height=\"15\" \/> <span style=\"color: #023b7e;\"><strong>Wanneer<\/strong><\/span><\/p>\n<p>In de fase Beeldvormen en de fase Bedenken verbeteringen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding3.png\" alt=\"\" width=\"18\" height=\"18\" \/> <strong><span style=\"color: #023b7e;\">Doelen<\/span><\/strong><\/p>\n<p>Met het opstellen van verschillende persona\u2019s komt de klant tot leven. Je geeft hem of haar een gezicht, naam en (achterliggende) interesses en drijfveren. Je kruipt als het ware in de belevingswereld van de klant. Hierdoor wordt duidelijk wat de dienstverlening of product voor een specifieke (potenti\u00eble) klant betekent en wat kritische factoren voor zijn of haar tevredenheid zijn. Je denkt van buiten naar binnen. Met deze diepgaande kennis van (delen van) je doelgroep, heb je een spiegel in handen waarmee je de vraag kunt stellen: hoe kijken wij tegen deze klant aan en wat vraagt dat van onze organisatie?<\/p>\n<div class=\"row\"  id=\"row-1870663650\">\n\n\t<div id=\"col-1652150130\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding4.png\" alt=\"\" width=\"14\" height=\"17\" \/>\u00a0<strong><span style=\"color: #023b7e;\">Stappen<\/span><\/strong><\/p>\n<ol>\n<li>Verdeel je doelgroep in een tot vier subdoelgroepen.<\/li>\n<li>Bepaal de wensen en karakteristieken van deze subdoelgroepen.<\/li>\n<li>Maak de persona\u2019s menselijk door ze een gezicht, naam en interesses te geven.<\/li>\n<li>Voeg gerust andere details toe die voor jou relevant zijn.<\/li>\n<\/ol>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-274078799\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><span style=\"color: #023b7e;\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding6.png\" alt=\"\" width=\"12\" height=\"17\" \/><strong> Tips:<\/strong><\/span><\/p>\n<p>Maak de persona\u2019s zo levendig mogelijk met een concreet beeld of foto. Durf bij het opstellen hiervan diep in de huid van de klant te kruipen door ook in te zoomen op zijn of haar frustraties, angsten en belemmeringen.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n<div class=\"row\"  id=\"row-1385913618\">\n\n\t<div id=\"col-1581141099\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p><img loading=\"lazy\" decoding=\"async\" style=\"color: #555555;\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/Afbeelding5.png\" alt=\"\" width=\"20\" height=\"10\" \/><span style=\"color: #555555;\">\u00a0<\/span><strong style=\"color: #555555;\"><span style=\"color: #023b7e;\">Voorbeelden<\/span><\/strong><\/p>\n<p>Als Autoriteit Financi\u00eble Markten (AFM) houd je als toezichthouder op de financi- ele markt toezicht op veel verschillende soorten marktpartijen in Nederland. Deze verschillen onderling enorm. Niet alleen qua organisatie, maar ook qua drijfveren. Zo kan een kleinere financieel dienstverlener een heel andere drijfveer hebben voor zijn of haar dienstverlening dan een grotere keten. En daarmee kunnen hun uitdagingen en behoeften enorm verschillen. Marktpartijen kunnen dan ook totaal anders \u2018in de wedstrijd zitten\u2019. Dit vraagt om een specifieke benadering. Door het maken van verschillende persona\u2019s heeft de AFM zich ingeleefd in de mogelijke behoeften, eisen en mogelijk gedrag van haar \u2018klanten\u2019.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n\n\t<div id=\"col-2090911611\" class=\"col medium-6 small-12 large-6\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>Dit is een format waarmee persona\u2019s opgesteld kunnen worden:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6261\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/personas.png\" alt=\"\" width=\"985\" height=\"566\" srcset=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/personas.png 985w, https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/personas-400x230.png 400w, https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/personas-768x441.png 768w, https:\/\/www.improven.nl\/wp-content\/uploads\/2023\/07\/personas-18x10.png 18w\" sizes=\"auto, (max-width: 985px) 100vw, 985px\" \/><\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\n\t<section class=\"section dark\" id=\"section_707787831\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\r\n\r\n<div class=\"row align-middle\"  id=\"row-1751893186\">\r\n\r\n\n\t<div id=\"col-1820120986\" class=\"col medium-3 small-12 large-3\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n\r\n\t<div class=\"img has-hover afgerond x md-x lg-x y md-y lg-y\" id=\"image_439985494\">\n\t\t\t\t\t\t\t\t<div class=\"img-inner dark\" >\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2021\/12\/banner_andrevanhofwegen-5416.jpg\" class=\"attachment-large size-large\" alt=\"\" srcset=\"https:\/\/www.improven.nl\/wp-content\/uploads\/2021\/12\/banner_andrevanhofwegen-5416.jpg 400w, https:\/\/www.improven.nl\/wp-content\/uploads\/2021\/12\/banner_andrevanhofwegen-5416-150x150.jpg 150w, https:\/\/www.improven.nl\/wp-content\/uploads\/2021\/12\/banner_andrevanhofwegen-5416-300x300.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\n<style>\n#image_439985494 {\n  width: 100%;\n}\n<\/style>\n\t<\/div>\n\t\r\n\r\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\r\n\n\t<div id=\"col-2001516916\" class=\"col medium-9 small-12 large-9\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\r\n<h2>Voor meer vragen over dit onderwerp<\/h2>\r\n<a href=\"tel:+31620490982\" class=\"button white is-outline\" style=\"border-radius:99px;\">\n\t<i class=\"icon-phone\" aria-hidden=\"true\"><\/i>\t<span>+31 6 20 49 09 82<\/span>\n\t<\/a>\n\r\n\r\n<a href=\"mailto:andre.van.hofwegen@improven.nl\" class=\"button white is-outline\" style=\"border-radius:99px;\">\n\t<i class=\"icon-envelop\" aria-hidden=\"true\"><\/i>\t<span>Andre van Hofwegen<\/span>\n\t<\/a>\n\r\n\r\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\r\n\r\n<\/div>\r\n\r\n\t\t<\/div>\n\n\t\t\n<style>\n#section_707787831 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #163152;\n}\n<\/style>\n\t<\/section>\n\t\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cybocfi_hide_featured_image":"","footnotes":""},"class_list":["post-6173","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - 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