DIGITAL MARKETING MANAGER

Type vacature: Bij klant

Introductie

Are you someone who can take Digital Marketing Management, who can run production aspects in DMM and work on the functionalities of the website? Then the permanent position of Digital Marketing Manager at IBFD in Amsterdam might be of interest to you. Only candidates with a desire to enter into a long term employment contract will be considered.

Organisatie- en afdelingsomschrijving

Established as a non-profit foundation in 1938, IBFD is the pre-eminent, independent tax information provider that practitioners from all over the world rely on for high-quality tax knowledge and research. As the world’s foremost authority on cross-border taxation, IBFD has offices in the Netherlands (Amsterdam, Head Office), the United States, Malaysia and China.

The Marketing Department is responsible for IBFD’s marketing communications covering digital marketing and public relation marketing, as well as product development support activities such as usage analytics & monitoring, market & UX research, competitive & trend intelligence. In order to support IBFD in becoming increasingly customer centric.

Functie-informatie

Main responsibilities

  • Responsible for developing and implementing SEO approach– ensuring continuous development to stay relevant to our customers and the wider digital landscape.
  • Ownership of the website. Contribute to and execute the web strategy, aligned with the marketing strategy. Identify and pass requirements for website development to the development team and support them in delivery.
  • Manage website analytical reporting and analysis ensuring data quality, development of the tools, and reporting data insights to the entire organization.
  • Develop and implement UX and CRO plans. Work with technology teams to deliver an improved UX and customer journey.
  • Stakeholder management in terms of coordinating with the various client facing departments such as sales, customer support and administration as well, as the product owners of the various paid service- and research Platforms, for instance the publishers.

Functie-eisen

IBFD is looking for a DMM professional who matches the following criteria. You:

  • Like to put online marketing for IBFD on the map and work closely with the Marketing Manager;
  • Have sufficient seniority to counter managers with figures and research; able to manage stakeholders;
  • Have 4+ years experience in digital marketing roles in B2B environment, including experience with several CRM systems and performance marketing;
  • Are tech savvy and have knowledge on aspects such as: CRO, SEO, Email Marketing, Lead Management, Analytics, Paid Advertising, Online Campaigns, Content Marketing, Social Media Marketing;
  • Combine a hands-on attitude with an helicopter view
  • Are result-driven and have fun in measuring and generating more online leads and sales;
  • Have a good command of the English Language.

Aanbod

The remuneration is in accordance with the weight of the role.

Voor meer vragen of informatie over dit onderwerp

+31 6 57 88 69 73 Jan Sinoo

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